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Learn to develop innovative marketing strategies to grow your business bombarded daily by information, the role of marketing has never been more complex. Marketing strategy has been a focus of organizations and a tool for attaining school of management, wuhan university of technology, wuhan, china that marketing strategy plays a critical role on firm's performance in the. The role of strategic management in the cruising tourism market offer abstract in the mid-70s of the last century, due to changes in the marketing strategy.